UI / UX Design
Shopstar Emprendedores
Developed an e-commerce platform designed for small and medium businesses to easily sell their products online during COVID-19.
Year :
2020
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
Problem :
The core problem was that small and medium businesses lacked a dedicated, user-friendly platform where their products could stand out. On large marketplaces, these ventures were lost in a sea of big brands, leading to poor product discoverability and a frustrating browsing experience for users trying to find unique, local offerings. This made it difficult for both businesses and customers to connect effectively, limiting sales and overall satisfaction during a critical time.
Solution :
In early March 2020, Peru’s former President Martín Vizcarra announced a strict two-week home quarantine, which ultimately lasted almost five months. This hit many businesses hard, especially small ones. Some went bankrupt, while others had to move their sales online quickly.
During our research, we found that many small ventures were selling on big marketplaces but weren’t getting enough exposure to grow their sales or popularity. That’s because these marketplaces tended to favour big or international brands. Since we already had Shopstar.pe (the main marketplace), we realized the best way to support these smaller businesses was to create an exclusive marketplace just for them, so we launched Shopstar Emprendedores.
Shopstar Emprendedores offers a unique experience by giving each venture its personalized landing page. We also added “Ver tiendas” (See Stores) and “Ver marcas” (See Brands) in the navigation bar, making it easy for users to explore specific ventures and brands. On top of that, we completely redesigned the checkout process. Using data from Shopstar.pe and insights from user interviews, we created a simpler, cleaner, and more intuitive checkout experience.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.
More Projects
More Projects
UI / UX Design
Shopstar Emprendedores
Developed an e-commerce platform designed for small and medium businesses to easily sell their products online during COVID-19.
Year :
2020
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
Problem :
The core problem was that small and medium businesses lacked a dedicated, user-friendly platform where their products could stand out. On large marketplaces, these ventures were lost in a sea of big brands, leading to poor product discoverability and a frustrating browsing experience for users trying to find unique, local offerings. This made it difficult for both businesses and customers to connect effectively, limiting sales and overall satisfaction during a critical time.
Solution :
In early March 2020, Peru’s former President Martín Vizcarra announced a strict two-week home quarantine, which ultimately lasted almost five months. This hit many businesses hard, especially small ones. Some went bankrupt, while others had to move their sales online quickly.
During our research, we found that many small ventures were selling on big marketplaces but weren’t getting enough exposure to grow their sales or popularity. That’s because these marketplaces tended to favour big or international brands. Since we already had Shopstar.pe (the main marketplace), we realized the best way to support these smaller businesses was to create an exclusive marketplace just for them, so we launched Shopstar Emprendedores.
Shopstar Emprendedores offers a unique experience by giving each venture its personalized landing page. We also added “Ver tiendas” (See Stores) and “Ver marcas” (See Brands) in the navigation bar, making it easy for users to explore specific ventures and brands. On top of that, we completely redesigned the checkout process. Using data from Shopstar.pe and insights from user interviews, we created a simpler, cleaner, and more intuitive checkout experience.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.
More Projects
More Projects
UI / UX Design
Shopstar Emprendedores
Developed an e-commerce platform designed for small and medium businesses to easily sell their products online during COVID-19.
Year :
2020
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
Problem :
The core problem was that small and medium businesses lacked a dedicated, user-friendly platform where their products could stand out. On large marketplaces, these ventures were lost in a sea of big brands, leading to poor product discoverability and a frustrating browsing experience for users trying to find unique, local offerings. This made it difficult for both businesses and customers to connect effectively, limiting sales and overall satisfaction during a critical time.
Solution :
In early March 2020, Peru’s former President Martín Vizcarra announced a strict two-week home quarantine, which ultimately lasted almost five months. This hit many businesses hard, especially small ones. Some went bankrupt, while others had to move their sales online quickly.
During our research, we found that many small ventures were selling on big marketplaces but weren’t getting enough exposure to grow their sales or popularity. That’s because these marketplaces tended to favour big or international brands. Since we already had Shopstar.pe (the main marketplace), we realized the best way to support these smaller businesses was to create an exclusive marketplace just for them, so we launched Shopstar Emprendedores.
Shopstar Emprendedores offers a unique experience by giving each venture its personalized landing page. We also added “Ver tiendas” (See Stores) and “Ver marcas” (See Brands) in the navigation bar, making it easy for users to explore specific ventures and brands. On top of that, we completely redesigned the checkout process. Using data from Shopstar.pe and insights from user interviews, we created a simpler, cleaner, and more intuitive checkout experience.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.