UI / UX Design
Shopstar Emprendedores
Designed during the onset of the 2020 COVID-19 pandemic in Peru.
Year :
2020
Role:
UX Designer
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
The Challenge: A Crisis for Small Businesses
In March 2020, Peru entered a strict, months-long quarantine. Small and medium businesses (SMBs) faced immediate bankruptcy if they couldn't transition online.
While Shopstar.pe (the main marketplace) existed, our research highlighted a critical flaw: SMBs were getting buried. Their unique, local products were lost in an algorithm optimized for massive international brands, resulting in low discoverability and poor sales for the vendors who needed it most.
The Goal: Rapidly design a platform to give local vendors exclusive visibility and an optimized shopping experience, enabling them to survive the lockdown.
Strategy & Pragmatic Constraints
Operating under a 5-week emergency timeline required ruthless prioritization.
To meet the aggressive deadline, we bypassed a traditional, lengthy discovery phase. Instead of conducting foundational user interviews, I used existing quantitative data from the main Shopstar.pe platform to identify drop-off points and areas of friction.
Key Strategic Decision: A Dedicated Ecosystem
Rather than simply adding a "Local" filter to the main Shopstar site, we hypothesized that a standalone marketplace—Shopstar Emprendedores—would better serve both user mental models (shopping local) and vendor needs (custom storefronts).
Design Execution & Solutions
A. Vendor Visibility: Custom Storefronts & Navigation.
To solve the discoverability issue, the architecture needed to prioritize the creators, not just the products.
The Solution: I designed personalized landing pages for each venture, allowing them to tell their story and build brand trust.
Navigation Update: I introduced "Ver tiendas" (See Stores) and "Ver marcas" (See Brands) directly into the global navigation.
The Impact: Providing dedicated landing pages didn't just organize the site better; it gave SMBs a shareable, localized URL. This allowed vendors to drive their own social media traffic directly to their specific Shopstar storefront, bypassing the crowded main marketplace entirely and giving them autonomy over their marketing during the lockdown.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.
More Projects
More Projects
UI / UX Design
Shopstar Emprendedores
Designed during the onset of the 2020 COVID-19 pandemic in Peru.
Year :
2020
Role:
UX Designer
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
The Challenge: A Crisis for Small Businesses
In March 2020, Peru entered a strict, months-long quarantine. Small and medium businesses (SMBs) faced immediate bankruptcy if they couldn't transition online.
While Shopstar.pe (the main marketplace) existed, our research highlighted a critical flaw: SMBs were getting buried. Their unique, local products were lost in an algorithm optimized for massive international brands, resulting in low discoverability and poor sales for the vendors who needed it most.
The Goal: Rapidly design a platform to give local vendors exclusive visibility and an optimized shopping experience, enabling them to survive the lockdown.
Strategy & Pragmatic Constraints
Operating under a 5-week emergency timeline required ruthless prioritization.
To meet the aggressive deadline, we bypassed a traditional, lengthy discovery phase. Instead of conducting foundational user interviews, I used existing quantitative data from the main Shopstar.pe platform to identify drop-off points and areas of friction.
Key Strategic Decision: A Dedicated Ecosystem
Rather than simply adding a "Local" filter to the main Shopstar site, we hypothesized that a standalone marketplace—Shopstar Emprendedores—would better serve both user mental models (shopping local) and vendor needs (custom storefronts).
Design Execution & Solutions
A. Vendor Visibility: Custom Storefronts & Navigation.
To solve the discoverability issue, the architecture needed to prioritize the creators, not just the products.
The Solution: I designed personalized landing pages for each venture, allowing them to tell their story and build brand trust.
Navigation Update: I introduced "Ver tiendas" (See Stores) and "Ver marcas" (See Brands) directly into the global navigation.
The Impact: Providing dedicated landing pages didn't just organize the site better; it gave SMBs a shareable, localized URL. This allowed vendors to drive their own social media traffic directly to their specific Shopstar storefront, bypassing the crowded main marketplace entirely and giving them autonomy over their marketing during the lockdown.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.
More Projects
More Projects
UI / UX Design
Shopstar Emprendedores
Designed during the onset of the 2020 COVID-19 pandemic in Peru.
Year :
2020
Role:
UX Designer
Industry :
E-commerce
Client :
Shopstart
Project Duration :
5 weeks
The Challenge: A Crisis for Small Businesses
In March 2020, Peru entered a strict, months-long quarantine. Small and medium businesses (SMBs) faced immediate bankruptcy if they couldn't transition online.
While Shopstar.pe (the main marketplace) existed, our research highlighted a critical flaw: SMBs were getting buried. Their unique, local products were lost in an algorithm optimized for massive international brands, resulting in low discoverability and poor sales for the vendors who needed it most.
The Goal: Rapidly design a platform to give local vendors exclusive visibility and an optimized shopping experience, enabling them to survive the lockdown.
Strategy & Pragmatic Constraints
Operating under a 5-week emergency timeline required ruthless prioritization.
To meet the aggressive deadline, we bypassed a traditional, lengthy discovery phase. Instead of conducting foundational user interviews, I used existing quantitative data from the main Shopstar.pe platform to identify drop-off points and areas of friction.
Key Strategic Decision: A Dedicated Ecosystem
Rather than simply adding a "Local" filter to the main Shopstar site, we hypothesized that a standalone marketplace—Shopstar Emprendedores—would better serve both user mental models (shopping local) and vendor needs (custom storefronts).
Design Execution & Solutions
A. Vendor Visibility: Custom Storefronts & Navigation.
To solve the discoverability issue, the architecture needed to prioritize the creators, not just the products.
The Solution: I designed personalized landing pages for each venture, allowing them to tell their story and build brand trust.
Navigation Update: I introduced "Ver tiendas" (See Stores) and "Ver marcas" (See Brands) directly into the global navigation.
The Impact: Providing dedicated landing pages didn't just organize the site better; it gave SMBs a shareable, localized URL. This allowed vendors to drive their own social media traffic directly to their specific Shopstar storefront, bypassing the crowded main marketplace entirely and giving them autonomy over their marketing during the lockdown.
Challenge :
The challenge was to create a platform for businesses impacted by the pandemic that needed a space to showcase and sell their products. Using data from the original Shopstar.pe site, we improved the experience by identifying pain points and proposing new solutions.
Summary :
The Shopstar Emprendedores project was created to give small and medium businesses the visibility and personalized space they were missing on big marketplaces dominated by large brands.
By designing easy-to-use navigation, custom landing pages, and a simple checkout experience based on user feedback and data, the platform aimed to make shopping easier and help these businesses succeed. Even though the project was carefully developed to solve important UX problems, it was never launched due to budget limits.